Fnac Vanden Borre: Electro retailer opts for repairs
Fnac Vanden Borre has placed an emphasis on repairs ever since it was established. A repair subscription and a sustainability barometer aim to help counteract the consumption economy in the electrical appliance sector.
Recupel’s blue collection bins have been a trusted feature of the entrance to every Fnac or Vanden Borre store for many years now. “We work together closely with Recupel on the collection of discarded electrical and electronic equipment,” explains Stéphane Pauwels, COO of Fnac Vanden Borre. “Everyone can bring their small appliances and devices to us. When we deliver a new appliance or device to the customer, we offer to take the old one back with us. Even if it was not purchased in one of our shops.”
The shops gather all of the devices they collect in one place and then deliver these to Recupel. “But not before organisations like De Kringwinkel in Flanders and Petit Riens in Wallonia have had the chance to pick out the devices that still work or that can be reused after a minor repair. They then sell these at a reduced price. This partnership with the social economy has existed for a long time, and it is very important to us. By the way, we also help train technicians; sometimes they graduate and join our repair services.”
Exceptional year
For Fnac Vanden Borre, 2021 was an exceptional year when it came to the collection of electrical appliances. “A whopping 15% more televisions and small household appliances were dropped off,” Pauwels tells us. “The reason for this is obvious: Two years ago, our shops were largely closed due to the lockdowns. And since these bins are used for small appliances, people simply stored them at home until the shops opened up once again.”
Repairing instead of replacing
In recent years, Fnac Vanden Borre has also implemented updated initiatives to discourage consumers from simply replacing their defective electrical appliances with new ones. Pauwels: “In the first place, by offering a repair subscription for a monthly fee, we come and repair large electrical appliances and/or televisions, even if you did not purchase them from us. In addition, we also work on informing our customers about the proper use of their devices. Experience tells us that many ‘defective’ appliances actually still work perfectly; they are simply not being used correctly.”
“Another related initiative is our sustainability barometer. This is a type of ranking that we use to benchmark our suppliers. To do this, we collect statistics about the number of defects per brand, about how long a supplier offers spare parts for, and, soon, about the average prices of these parts. Through this, we challenge them to make products that are long-lasting and that can be easily and inexpensively repaired.”
The barometer has been in use for two years now, and it is already proving to be highly beneficial. “We have noticed that some suppliers have extended the availability of their spare parts by three extra years, meaning that spare parts are now available for 15 years. And that’s a good thing for the planet and our customers that want to increase the lifespan of their device.”